the role
// STRATEGY & BRAND CONCEPTING
// LEAD DESIGNER
// REPORTING TO DIRECTORS
// TAGWW
// 1 MONTH
// STRATEGY & BRAND CONCEPTING
// LEAD DESIGNER
// REPORTING TO DIRECTORS
// TAGWW
// 1 MONTH
A brief direct: Be simple & clear. Tell a brand story. Celebrate our people. Consolidate the legacy. Increase engagement. Drive awareness. Feature case studies. Be employer of choice. Drive performance. Best practice usability & create compelling UI.
// Stakeholder discovery
// Developing a website strategy
// Design concepting
// End-to-end full website design
// Developer briefing
// TAGs focus was to create a dynamic, user-centric platform that highlights the brand’s core mission and offerings, but championing its people as the stand out. To reinforce TAGWW’s thought leadership and helping their clients create success in brand deployment.
// Strategically created an architecture suite of assets that had meaning to all departments within TAGww. This architecture is then super imposed onto the leaderships teams to create an ownable identity outside and in, Worldwide.
// The full website design, created over all responsive formats. The results, a website that really takes TAGww into the next 5-10 years as a brand.
Working with the digital Director, the website has been very well received by the global business. So a big WIN on that front, says digital Creative Lead @ TAGww.
For more information and to discuss availability, please contact me.
