YDF

STRATEGIC BRANDing | ELEVATION & VISION | @OPTIX SOLUTIONS

the role

//  BRAND STRATEGY
//  DESIGN DIRECTOR & STUDIO MENTORING
//  OPTIX SOLUTIONS
//  2 MONTHS

the PROBLEM

The core mission for YDF is to build better futures in the recruitment for clients, candidates, and the next generation or the people engaged with the charities they support. They are forward thinking and enthusiastic about the good they can do within the digital recruitment sector.

the OUTCOME

// Stakeholder discovery
// Developing a Brand Strategy
// Creating a story
// Focus group testing
// Design concepting, polishing & crafting
// Website & activation

Branding

End-to-end strategy, Design & Activation

The story

Unity motif & design

// As part of the futures visual language utilising a circular "unity" motif. This circular graphic represents the narrative of sustainability, collaboration and continuous improvement.

the role

//  DESIGN DIRECTION
//  DESIGN CRAFTING

the PROBLEM

YDF is a brand that requires to work in parity together, applying strategic thinking to test the balance between the two companies, digital and tech, which as a whole, forms a very powerful entity, and when combined further, within digital and marketing recruitment, it becomes a strong proposition.

the OUTCOME

// 20pp Brand Usage Guide design
// Event collateral
// Marketing strategy
// Activation

Usage guide

& brand architecture

// Having those inbuilt feelings in how colour interacts with one another, in this case as two companies aligned forming internal and external parity.

the PROBLEM

A website that has feeling, meaning and the right perception, as it delivers on its strategy and narrative. YDF put human relationships first and align with clients and candidates that mirror their values.

Website

yourdigitalfuture.co.uk

THE outcome

A people first planet approach. Creditable, Mature, Sophisticated, Premium, Colourful, Energetic, Transparent & Natural, a unique proposition in developing and recruiting talent.

the outcome

After all the strategic time and creating, the pace still needs to be as high for the activation. YDF required assets across a Usage Guide, social,

literature and promotional activity where they could attend events. An end-to-end solution covering all touch points that we all use today.

Branded

consistent formats

Contact

For more information and to discuss availability, please contact me.

T 07434 605262