the role
// DESIGN DIRECTION @OPTIX SOLUTIONS
// MENTORING CREATIVE STUDIO LEAD
// BRAND STRATEGY
// IDENTITY
// USAGE GUIDE DESIGN
// WEBSITE DESIGN
// DESIGN DIRECTION @OPTIX SOLUTIONS
// MENTORING CREATIVE STUDIO LEAD
// BRAND STRATEGY
// IDENTITY
// USAGE GUIDE DESIGN
// WEBSITE DESIGN
The core mission for YDF is to build better futures in the recruitment of: for clients, candidates, the next generation or the people engaged with the charities they support. They are optimistic, forward looking and enthusiastic about the good they can do within the digital sector.
// Bring stakeholders together through discovery
// Research, creating the form of a brand strategy
// Employing focus groups
// Creating a energetic identity design
// Bringing all that into place, as a Usage Guide
// Deploying those assets and activating the brand
// Using all we have learnt for a website design
// Having those inbuilt feelings in how colour interacts with one another, in this case as two companies aligned forming internal and external parity.
A website that has feeling and meanings, as it delivers on its strategy and narrative. YDF put human relationships first and align with clients and candidates that mirror their values. YDF passionately share their industry-leading knowledge, advice and time to build those relationships, establish trust and make exciting things happen. They can even train along the way.
People & the Plant, Creditable, Mature, Sophisticated, Premium, Colourful, Energetic, Transparent & Natural.
After all the strategic time and creating, the pace still needs to be as high for the activation. YDF required assets across a Usage Guide, social,
literature and promotional activity where they could attend events. An end-to-end solution covering all touch points that we all use today.
For more information and to discuss availability, please contact me.
