the role
// LEAD DIGITAL DESIGNER
// REPORTING TO CREATIVE DIRECTOR
// ADOBE CREATIVE SUITE
// OYO, LONDON
// 9 MONTHS
// LEAD DIGITAL DESIGNER
// REPORTING TO CREATIVE DIRECTOR
// ADOBE CREATIVE SUITE
// OYO, LONDON
// 9 MONTHS
OYO needed a new platform, complete with a visual identity to engage their hotel partners. By becoming an OYO Partner, you are fully engaged in developing and expanding your network – this hub was the place to do just that. Growing, being progressive and evolving are all OYO Brand traits.
// Establishing the main traits, day-to-day vision and core brand values
// Exploring a look and feel to work in harmony with existing OYO brand
// Developing the brand and logo identity
// Brand application and app/infographic design
// The brand identity required to show a sense of connectivity – just as the app would give hotel partners. But the style needed to be flexible enough to work across other elements like infographics and the app itself.
PARTNERSHIP
ENGAGEMENT
NETWORKING
While these are the core traits of OYO Open, there’s more day-to-day visions that the network can assist with. Being proactive, progressive and evolving are all things that the portal will help the individual hotel owners to accomplish.
BEING PROGRESSIVE
ALWAYS EVOLVING
DRIVING GROWTH
// The new OYO Open logo needed to include the main brand mark. So the word ‘open’ was included, to show how the hotel partnership sub brand interlocks with the main OYO brand.
An organic, progressive shape that can morph and grow. It projects movement and also the idea that there is no finishing line in developing your branded hotel business, while in partnership with OYO.
The icon shape can be extracted and used dynamically, at an angle of 35 degrees. This usage can form brand impact within large format back walls or T shirts, for example.
Here’s how the Open Identity was applied to the partner app screens and support flows. The app contains hotel owner success stories, features, connections and event invitations. It’s bright, energetic, simple and inviting.
For more information and to discuss availability, please contact me.
