the role
// LEAD UI DESIGNER
// REPORTING TO CREATIVE DIRECTOR
// SKETCH & ADOBE CREATIVE SUITE
// RAPP UK, LONDON
// 3 MONTHS DURATION
// LEAD UI DESIGNER
// REPORTING TO CREATIVE DIRECTOR
// SKETCH & ADOBE CREATIVE SUITE
// RAPP UK, LONDON
// 3 MONTHS DURATION
During my Virgin Media Ambassador role within Mobile, we quickly pinpointed an opportunity to create some noise around the new iPhone. And we all know everyone loves a rumour. We speculated, and by using humour we began to Tweet up a storm through Virgin Media's social channels.
// Concepting and evolving individual rumour ideas
// Creating a rumour identity
// Designing rumour icons
// Building a suite of press ads
// Applying individual themes digitally
// Team art directing rumour animations
// Visualising how iconography could play a part in supporting the overall rumour theme, applied to individual ad ideas.
// To create stand-out we took tones from the Virgin Media Brand red and incorporated them into the overall design look and feel. Themed iconography added an extra element to the ads along with a supporting call to action lock-up.
// Example Tweets in response to customer rumour ideas, and retweets from the Virgin Media Social account.
For more information and to discuss availability, please contact me.
