the role
// BRAND STRATEGY
// DESIGN & DESIGN STUDIO MENTORING
// ADOBE CREATIVE SUITE
// OPTIX SOLUTIONS
// 3 MONTHS
// BRAND STRATEGY
// DESIGN & DESIGN STUDIO MENTORING
// ADOBE CREATIVE SUITE
// OPTIX SOLUTIONS
// 3 MONTHS
// This multifaceted project required top-level, strategic conversations with strong team management to elevate Walker Family Law into their next 5-10 years of longevity. The strategic creation of the “Four Rs” are integral and help align who they are as a core: REVOLUTIONARY, REALISTIC, RESPONSIVE & RESOLUTIONIST.
// Stakeholder discovery
// Developing and creating a Brand Strategy
// Creating a narrative
// Testing using focus groups
// Design
// Website and activation
// A company Usage Guide does not need to restrict a designer within an in-house team. It's very much that, a guide, to house the brand in one place, a blueprint for the companies and new starters.
Within the brand assets contains this very powerful wave asset which supports turbulent times, with the full-stop meaning the resolution. A new beginning for a client, and why brands like this are created, to help customers, gain trust and the results and stats are testament to that journey.
As with most brand created from the ground up or evolved, everything needs to be new, new assets are required and those are to be methodically created and supplied.
Supporting the client with activating a brand from internal merch, logo sets, digital media, a new website to signage. All these attributes can be placed into a Usage Guide to form a company wide guide.
For more information and to discuss availability, please contact me.
