the role
// BRAND STRATEGY
// DESIGN DIRECTOR & STUDIO MENTORING
// DELIVERING 5-10 YEAR VISION
// OPTIX SOLUTIONS
// 3 MONTHS
// BRAND STRATEGY
// DESIGN DIRECTOR & STUDIO MENTORING
// DELIVERING 5-10 YEAR VISION
// OPTIX SOLUTIONS
// 3 MONTHS
Create a 'Strategy' and 'Vision' that elevates Walker in phases over the next 5-10 years. The strategic creation of the “Four Rs” were integral in knitting together company values and who they represent as a core: REVOLUTIONARY, REALISTIC, RESPONSIVE & RESOLUTIONIST.
// Stakeholder discovery
// Developing a Brand Strategy
// Creating a story
// Focus group testing
// Design concepting, polishing & crafting
// Website & activation
// A company Usage Guide does not need to restrict a designer within an in-house team. It's very much that, a guide, to house the brand in one place, a blueprint for the company and new starters.
A new beginning for a client, a fresh start and why brands like this are created, to help customers, gain trust and the results and stats are testament to that journey. Results such as, a 228% increase in organic search.
Maintaining the simplicity over asset creation and activation creates tension, as everyone is excited to get their hands on final assets.
I created, agreed a vision and plan, so that plan could be phased producing and ensuring the quality release of outputs that you see below.
For more information and to discuss availability, please contact me.
